Privacy Policy

Last updated: 11 October 2026 · Version 2026-10-11

MirchiColor ("we", "us") is an autism caregiver app built for Indian families. This policy explains, in plain language, what information we collect, why we collect it, where it lives, and the choices you have. The short version: we collect only what we need to help you support your child, we store it in India, and we never sell it.

Who this policy covers

MirchiColor is used by parents, guardians, and caregivers — adults. Children do not create accounts on MirchiColor. When you enter information about your child (for example, describing a behaviour or writing a journal entry), you do so as their parent or legal guardian, and you consent to that information being processed as described here.

What we collect

Account information. Your email address and name when you sign up, and your language preference.

Information you enter about your child. Behaviour descriptions you type into Decode My Child, journal entries, mood tags, skill assessments, schedules and boards you build, and photos you choose to attach to journal entries. You control what you enter. We ask only for what a tool needs to work — we never require your child's full name, date of birth, school, or diagnosis documents.

Payment information. Payments are processed by Razorpay. We never see or store your card, UPI, or bank details. We store only your subscription status (free or Premium, plan, renewal date) and Razorpay's payment reference IDs.

Usage information. Technical and usage records, including a device identifier stored in your browser and a record of actions you take on MirchiColor (for example running a Decode or adding a note). If you used Decode before signing up, we may link that earlier activity to your account once you sign up from the same device, so your history stays together.

Saathi voice notes. If you send a voice note (on the website or on WhatsApp), the audio is sent securely to our speech-to-text provider, Sarvam AI, which turns it into text. We store the audio privately in your account, in storage that only your account can reach. We keep it for as long as your account is active, and erase it within 7 days of you deleting your account. We have asked Sarvam not to use your audio to train its models. To delete a voice note, email geetu@mirchicolor.com and we will remove it within 7 days. You can also delete your whole account at any time. Browser voice typing in other tools still happens on your device.

Mobile number (optional). We ask for your mobile number when you create an account, and again when you save a plan or a visual schedule. Giving us your number is entirely optional. You can use every part of MirchiColor without it, and you can add or remove it at any time from your account settings.

We use your number only to send you the plans, schedules and materials you have asked us to send. We do not use it to identify you, we do not sell it, and we do not share it with advertisers.

If you separately choose to receive tips and updates on WhatsApp, we will also use your number for that. That is a separate choice, it is switched off by default, and you can withdraw it at any time without affecting anything else in your account.

How we use your information

To run the tools you use — generating decodes, building schedules, saving journal entries, creating reports.
To process AI-powered features. Text you enter may be sent to Anthropic's Claude API to generate guidance. This data is used only to generate your response; it is not used to train AI models.
To manage your subscription and send you transactional emails (welcome, payment confirmation, payment failure, cancellation, renewal reminders) via Resend.
To respond when you contact us.
Mobile number — to deliver plans, schedules and materials you have requested. Basis: your consent, given when you provide the number.
Mobile number — to send tips and updates on WhatsApp. Basis: your separate, explicit consent.

We do not sell your data. We do not show ads. We do not share your child's information with advertisers, data brokers, or anyone else for marketing.

If we send you materials over WhatsApp, your number is processed by Meta's WhatsApp Business Platform, which we use directly, acting on our instructions.

Saathi, your parent companion

Saathi is our companion for parents. We collect what you tell it: your child's first name and age group, what you are finding hard or wondering about, notes, wins, mood check-ins, voice notes, and your replies. We use this only to make plans, notes and reports for you. Nothing is shared with schools, therapists or anyone else unless you choose to share a note or report. We never use it for ads.

You can use Saathi entirely on WhatsApp. When you message us, we receive your WhatsApp number, your messages (text and voice) and delivery status. If you message us first, we create an account linked to your phone number (no email needed). We keep WhatsApp messages for as long as your account is active, and erase them within 7 days of you deleting your account. We only start a message to you (a check-in, a festival or school-break reminder) if you have agreed to it, and at most once a week. To stop messages, or to delete your data or cancel your subscription, message us on WhatsApp or email geetu@mirchicolor.com, and we will act within 7 days. Messages are sent through Meta's WhatsApp Business Platform, which has its own privacy policy. Tapping "Let's start" on WhatsApp also creates a MirchiColor account linked to your phone number.

Where your data lives

Your data is stored on Supabase infrastructure in Mumbai, India (ap-south-1 region). Photos you attach to journal entries are stored in private storage accessible only to your account.

Data processed outside India

Some of our providers (Anthropic for the AI that writes plans and notes, and Meta for WhatsApp) may process data on servers outside India. Sarvam AI, our speech-to-text provider, is an Indian company. We share only what is needed to do the task, and we do not allow them to use your child's information to build advertising profiles.

Services we rely on

Supabase (via Lovable Cloud) — database and storage, Mumbai, India
Razorpay — payment processing (RBI-regulated, India)
Resend — transactional email delivery
Anthropic (Claude API) — AI processing of text you enter
Meta Platforms (WhatsApp Business Platform) — WhatsApp messaging, used directly by us
Sarvam AI — speech-to-text for voice notes

Each of these providers processes data only to provide their service to us.

Your rights and choices

Under India's Digital Personal Data Protection Act (DPDP Act, 2023), you have the right to access, correct, and erase your personal data, and to raise a grievance.

Access and correction: you can view and edit your information in the app at any time.
Deletion: you can delete individual journal entries, photos, and saved items yourself. To delete your entire account and all associated data, email geetu@mirchicolor.com from your registered email, or message us from your registered WhatsApp number. We will complete the deletion within 7 days and confirm to you in writing.
Consent withdrawal: to withdraw consent at any time, email geetu@mirchicolor.com from your registered email, or message us from your registered WhatsApp number. We will act within 7 days. The app's free tools that work without an account collect no personal information.
Nominating someone: you can nominate another person to exercise your rights if you are unable to.
Complaining to the Board: if you are not satisfied with our response to your grievance, you can complain to the Data Protection Board of India.

You can remove your mobile number at any time from your account settings. To stop messages, or to delete your data or cancel your subscription, message us on WhatsApp or email geetu@mirchicolor.com, and we will act within 7 days. You can also ask us to delete your number by writing to us at geetu@mirchicolor.com.

Withdrawing consent does not affect anything we sent before you withdrew it. It does not affect your account, your saved plans, or any tool on MirchiColor.

Your consent as a parent

We ask for your consent before collecting information about your child. On the website this is a tick-box; on WhatsApp it is replying YES to our consent message. By giving consent you confirm that you are this child's parent or legal guardian and are 18 or older. We record the time and the version of this notice you agreed to. To withdraw consent, email geetu@mirchicolor.com from your registered email, or message us from your registered WhatsApp number. We will act within 7 days. We do not track or monitor children's behaviour for advertising, and we do not show ads.

Deleting your data

To delete your data at any time, email geetu@mirchicolor.com from your registered email, or message us from your registered WhatsApp number. We erase your account data within 7 days, except minimal payment records we must keep under Indian tax law.

Grievance officer

For any privacy concern or grievance under the DPDP Act:

Grievance Officer: Geetu Ahuja Sharma
Email: geetu@mirchicolor.com
We acknowledge grievances within 72 hours and aim to resolve them within 15 days.

How long we keep data

We keep your data for as long as your account is active. When you delete your account, your data is erased from our systems within 7 days, except minimal payment records we are legally required to retain (such as invoices) under Indian tax law.

We keep your mobile number for as long as your account is active. If you remove it from your account settings, we delete it from our systems. If you delete your account, your number is deleted with it.

Security

Data is encrypted in transit. Access to production data is restricted. Photos live in private storage tied to your account. No system is perfectly secure, but we treat your family's information with the care we would want for our own.

If there is a data breach: if a breach is likely to affect your information, we will tell you and the Data Protection Board as the law requires.

Changes to this policy

If we make meaningful changes, we will update the date above and notify you by email or in the app before the changes take effect.

Questions? Write to geetu@mirchicolor.com. See also our Terms of Use.